वो धागों में अपना दिल पिरोया करते हैं,

बुनकर सिर्फ़ कपड़े नहीं, कहानियाँ बुना करते हैं।

“I learnt it from my maternal grandfather, my paternal grandpa also wove. As did my father, so now I weave. I think it’s in my blood”, says Amir, a 14-year-old boy from Kutch, Gujarat. Following his forefather's footsteps, he decided to join the handloom industry and support his family. Millions of handloom weavers in India share Amir’s story and toil day and night to support a significant portion of India’s economy.

In 2015, Prime Minister Narendra Modi reported 7th August as the National Handloom Day to commend the difficult work of our weavers and keep this custom buzzing with worldwide openness and advancement. In this blog, we write to fill you in regarding this day which centres around meeting up in safeguarding a perishing and memorable work of art.


 Woman weaving on a traditional loom - Tamil Nadu - India


What is Handloom?

India has the biggest and incredibly gifted weavers on the planet. From Tamil Nadu to Andhra Pradesh to Varanasi to Assam, handlooms are renowned everywhere. The Government of India has also implemented a number of schemes to help achieve these objectives, like the National Handloom Development Programme (NHDP), Handloom Weavers Comprehensive Welfare Scheme (HWCWS), Comprehensive Handloom Cluster Development Scheme (CHCDS), and Yarn Supply Scheme (YSS).

#Vocalforlocal, for example, has increased awareness among public officials, film organizations, and the design industry, all of which are working toward a noble goal.


Let’s time travel and understand the history of Handlooms

The handloom business has been there for a really long time, with the craft being passed down from one age to another. With British rule in India, materials acquired political importance. On August 7th, 1905, it was concluded that unfamiliar material should be boycotted and the Swadeshi Movement was conceived. It became one of the images of Indian obstruction.

The introduction of the Swadeshi Movement was an earth-shattering occasion in India's handloom story. Mahatma Gandhi, the father of our country, upheld neighbourhood weavers and the custom of handloom to assist Indians with becoming self-supported and autonomous of British-made fabric.

National Handloom Day is tied in with spreading mindfulness and supporting neighbourhood weavers and craftsmen whose occupation relies upon this work of art. It even works like a key to women's empowerment as more than 70% of handloom weavers and united labourers are women.


Woman weaving Handloom fabric - Maheshwar - India


Celebrate National Handloom Day with The Design Cart 

We believe the best way to support Amir and millions of other artists like him is to buy supplies from local weavers, neighbourhood brands and micro-entrepreneurs.


Colourful handloom fabrics displayed through a rural house window


The Design Cart is an E-commerce brand that provides local vendors with a platform with no middlemen. Join hands with us and get authentic handloom fabrics at 15% off, from the comfort of your home.

India salutes the indomitable spirits of our weavers #MyHandloomMyPride!

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