Far from futuristic fantasy, lets take a look at five technologies being trialled right now with the potential to change the world of fashion in ways we've never seen before.
Given mankind’s childlike obsession with the future, we’re remarkably rigid when it comes to our attitudes towards clothing. While the styles, processes, materials and techniques of generations past find themselves endlessly recycled in the name of “heritage,” cutting-edge technology is so often viewed with the same skepticism reserved for cute novelty and cheap gimmicks.
But as much of an iceberg as the fashion industry is, there are increasing signs that it's warming not only to the idea of game-changing new technology, but its real-life potential to advance what we wear, how it’s designed, manufactured and marketed to the world as well. Granted, there will always be those lost in a fantasy world but beyond those fanciful borders there’s a new wave of innovators more concerned with impacting fashion on an everyday level, far away from the sensationalist headlines of the tabloid press.
With the growth in fashion-tech considered so relevant right now we’ve gathered up five scientific breakthroughs that are far less the stuff of science fiction than one might think…
Clothing Chances are you’ve seen at least one example of 3D printing in. While there's been some jaw-dropping exploration of this technology over the years, there's been a tendency for early adopters to let their imaginations run wild, with little thought for how their work might, one day, be integrated into a less ostentatious wardrobe. All that has changed, as more grounded uses of 3D printing have emerged from a handful of established, reputable brands.
In theory this would not only allow customers to specify the exact dimensions of the products they order, making personal customizations and alterations as they see fit, but would also reduce our dependence on environmentally damaging, insecticide-heavy cotton – often branded the world’s dirtiest and most polluting crop.
Picture a catalogue of dozens of different garment cuts in an unparalleled spectrum of colors, all of which can be browsed and customized online and ordered at the click of a button. That's the future of 3D printing in the modern fashion industry, and it’s closer than you think.
NFC Interactive Clothing
For those unfamiliar with the acronym, NFC (or Near Field Communication) is already changing the face of retail. It’s the technology behind wireless payment, and its use in stores and display advertising allows companies to offer targeted promotions and marketing opportunities to anyone inclined to waft their smartphone over one of the little chips.
But there’s yet another way NFC could still break into everyday life. Imagine walking into a store, finding something you like the look of, swiping your phone over the tag and being instantly shown a lookbook of ideas for how to style that item. The chip could also provide further info about the materials used in the garment’s construction, its long-term care instructions or details of any in-store promotional offers it’s part of. Perhaps you’re just browsing, but want to keep a record of the items you liked while you wait for payday – all of that would be possible with the help of NFC.
But that’s only one facet of its potential. What if your latest sneaker purchase came with a tag that offered you up-to-date access to all the latest models and colorways, just by waving your phone over it? Or a store that let you know when other items by a designer you already own went on sale? If you really wanted to keep up with all the latest developments from a brand that you love, all it would take was a simple swipe. The potential for brand engagement is huge. The best part? NFC technology is inexpensive and readily available
While it might seem like certain celebrity models are everywhere you look, the fact is they (like all of us) are limited to one physical place at a time. They’re only human, after all. But what if we told you the days of the human model were numbered, and that it was possible for brands to showcase their wares as they would appear in real life, all over the world, without the need for real people to wear them at all?
Fashion brands have been designing clothing using 3D rendering software for some time now, as it allows them to tweak and refine aspects of the cut and fit quickly, with minimal cost. More recently, scientists have been experimenting with a combination of 3D body scanners (the kind used in the most technical end of the fashion industry) and Hollywood-style motion-capture equipment to create ultra-realistic, near-flawless digital recreations of the human body.
With a little programming, these digital avatars can be “dressed” in whatever clothing the programmers desire, resulting in a computer-generated fashion model with all the movement and appearances of the real thing.
It has the potential for fashion brands to produce runway shows that viewers across the world can explore in a full three dimensions. No more longing for front row seats while staring at static runway images – this would offer fans the chance to see the clothes from every angle, with a potential audience far greater than any conventional runway exhibition.
While parts of the fashion world obsess over an ever-changing parade of “This Season’s Hottest Color,” a small group of pioneers are perfecting the means to rewrite the spectrum entirely. A far cry from the gimmicky heat-sensitive tshirts modern advances in photochromatic technology are throwing up some intriguing possibilities for the way we dress, and how our clothes themselves react to our environment.
What’s most exciting about modern color-changing technology is that it’s progressing from a number of different directions, each one built on entirely different scientific principles. The first, involves a membrane of tiny crystals that react differently when exposed to various wavelengths of light. As the light shines on a wafer thin sheet of indium tin oxide, a charge is created that causes the crystals to change their formation, affecting the fabric’s color and outward appearance. The U.S. military has already expressed interest in using this technology to develop active camouflage (much like that of a chameleon), but scientists working on the project have given no reason why it couldn’t be adapted for the consumer marketplace as well.
Scientists are investigating a way to harness electricity from the movement of the human body and use it to power a new kind of “electronic fabric.” Using a very subtle current, the material would trigger super-fine wires woven into its makeup to change its color or illuminate according to the wearer’s actions. Beyond that, the hope is to develop a fabric that can charge itself via the body and store energy independently, using it to completely change in appearance at the wearer’s discretion.
Another technology is making use of a small 12v arduino controller the technology transforms soundwaves into low level heat, which in turn affects the properties of the dye in the fabrics to change their appearance almost instantaneously. Alongside this, the heat from a person’s hands can also affect the dyes’ color, providing a twofold means of interaction with the fabric.
It’s unlikely any of these methods will replace conventional fabrics and uses of static color, but it's easy to see how panels of dynamic fabric could be incorporated into more traditional items of clothing to make them more exciting. Whether one particular method of chromatic shifting emerges as a clear favorite over the others, only time will tell, but with three horses in the race there's a decent chance one of them will cross the finish line eventually.
You might think it’s the stuff of imagination but self-healing fabrics are actually a part of our lives right now, and they’re about to start multiplying. While rips and tears in any item of clothing are an annoyance, when it comes to waterproof garments the problem affects more than just looks. For this reason, researchers have been working on a fabric with superamphiphobic (read: very waterproof) properties that can repair itself after damage and still keep liquids out.
Explained at length, the basic principle behind the fabric is a special coating that, when damaged, melts at a very low temperature to seal the gap and normalize the waterproof properties. This also applies to the machine washing of clothes, which can prove a real obstacle when maintaining the performance of technical fabrics. During testing, it was found the fabric could stand up to 100 scratches with a razor blade before the waterproofing was seriously compromised, and over 200 wash cycles.
But that’s not all. Determined not to be left behind, scientists are experimenting with the self-replicating properties of E. coli bacteria to produce a type of fabric that can reorganize and heal itself like a living being. The bacteria itself has been modified so as not to pose any risk to human health, but the hope is to create materials that harness some of the complex abilities possessed by living organisms that man-made ones could never hope to achieve. That end goal is some way off yet, but with the way things are going, there might come a day when our choice of outfit is just as living and breathing as the person wearing it.
And, if that ever happens, it's safe to say you'll never look at your wardrobe the same way again.